Hendrik Rabbie, the founder of Terra Nostra, leads a company that is at the forefront of integrating organic and regenerative agriculture with a significant social impact worldwide. Born in Amsterdam, Netherlands, Hendrik began his career in the organic industry in 2005 before moving to the United States in 2008 to advance his mission. Terra Nostra was established with a distinct objective: to showcase the extensive benefits of organic farming and sustainable practices, especially in less developed regions of the world.
Under Hendrik’s guidance, Terra Nostra has not only been an advocate for organic agriculture but has also focused on innovative product development and the creation of new, sustainable supply chains. This effort includes close collaboration with brands and our R&D team to bring innovative products and ingredients to market, reflecting Hendrik’s profound dedication to both environmental sustainability and market demands.
Developing robust supply chains for our customers has been a key strategy for Hendrik, aiming to ensure these systems are sustainable, transparent, and fair. His approach goes beyond mere business transactions, nurturing relationships with farmers and cooperatives globally. These interactions are pivotal for Terra Nostra, as they allow Hendrik to gauge the direct impact of the company’s practices and maintain ongoing dialogue with the primary stakeholders in the organic agriculture chain.
Family is the bedrock of Hendrik’s drive. Together with his wife, Leila Jazayeri, and their children, Haifa and Nova, Hendrik underscores the significance of a supportive home environment in realizing professional aspirations. Leila’s unwavering support has been crucial in overcoming the hurdles associated with establishing and expanding Terra Nostra.
